Logo variations - your logo with some elements rearranged for versatility Logo - the main graphic representation of your business and brand often used on your website, formal documents, cover pages, brand collateral, etc. Simply start by collecting your main graphics and visual elements then put them together in a one-page document.
It’s fairly easy to create a brand board from scratch.
Brand mood board examples how to#
How to quickly create your own brand board It can also cut down the time, energy, money, and manpower required to maintain a cohesive and consistent brand. Whenever you’re deciding to use a design element to style your website, social media accounts, email newsletter, collateral, or presentations, all you need to do is put it up against your brand board and see if it matches before you approve it or reject it.įor example, if your brand board contains elements like cursive fonts, light images, playful patterns, and pastel colors, it’ll be easier and faster for you to dismiss dark and moody social media graphics.Īnother example is if your brand board contains modern elements like bold patterns, striking colors, and abstract images, it’ll be a no-brainer for you to reject a website template that makes use of muted colors or “old-timey” images.Īs you can see, creating a brand board doesn’t just help with your business’ branding.
Treat it simply as another way for you to connect with them on a deeper level and strategically position your business as a solution to their problems or as a guide to help them reach their goals.Īs a quick reference guide, a brand board can also be used as your litmus test when creating or using graphics to represent your business. Since your business provides products or services to a specific group of people (your niche), creating a brand board is an opportunity for you to put together visuals that would attract your ideal customers and differentiate your business at the same time. How creating a brand board helps your business With all of these elements put together in one place, document, or file, a brand board is meant to be an at-a-glance visual summary of the look and feel of your brand and what differentiates it from others.Ī great brand board is one that effectively encapsulates your brand’s unique style and visual identity in a cohesive manner.Ī person taking a look at your brand board should be able to see, know, and even feel your brand’s personality, style, and values often without the need to read an explanation.īy extension, people who come across your graphics or brand collateral outside of your website or social media accounts should be able to recognize that it’s from you and your business almost immediately (which is achieved only by consistently following, maintaining, or adhering to your brand’s unique style and visual identity).
It usually displays your logo, fonts, and color palette however, some creatives go as far as including your logo variations, submarks, patterns, textures, and images for inspiration.
Now, branding can definitely be an intimidating process to nail down but fortunately, you can start small by creating a brand board.Ī brand board is a quick reference guide to your brand’s unique style and visual identity. It’s the unique combination of several factors such as your company’s mission, values, story, attitude, messaging, aesthetic, and style, both as you see it and as perceived by others. Either way, a brand isn’t about a single color, sentence, or symbol it’s much more complex than that. Some people refer to a brand as a business’ identity while others describe it as a business’ personality. Branding is one of the most important aspects of building a business however, it’s also one of the trickiest to define.
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